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Honest comparison

Ovaro vs QuickBooks.

QuickBooks is a full accounting suite built for accountants and growing businesses. Ovaro is voice-first invoicing built for one-person trades. Here's the honest side-by-side for UK sole traders.

In one line: If you employ staff and need full double-entry accounting, pick QuickBooks. If you're a sole trader who wants to send an invoice from the van in 30 seconds and walk into April 2026 MTD-ready, pick Ovaro.

First invoice freeBasic £3.99/moPremium £6.99/moSee plans

Feature-by-feature

Side-by-side.

FeatureOvaroQuickBooks
Send an invoice by voiceYes, from the vanNo
Built for UK sole tradersYes — single focusBuilt for businesses with staff
MTD for Income Tax (April 2026)Built to HMRC specSupported
MTD for VATYes (0%, 5%, 20%)Yes
HMRC expense categoriesTagged automaticallyManual mapping
Mileage at HMRC ratesBuilt inAdd-on
Pay-by-card on every invoiceOne clickAdd-on
Learning curveMinutesHours, often needs accountant onboarding
Starting priceFrom £8/moFrom ~£12/mo (sole trader plan)

Pricing and features compared in good faith from each provider's public UK pages. Always check the current plan before deciding.

The honest take

Which one is right for you.

Choose Ovaro if

You're a sole trader, electrician, plumber, cleaner, handyman, freelancer or single-person consultancy. You want admin done in the van, not on Sunday night. You want MTD handled without thinking about it.

Choose QuickBooks if

You have employees on payroll, run inventory, need departmental reporting, or your accountant has standardised on QuickBooks Online and you want to fit into their workflow exactly.

See it for yourself in 60 seconds.

Your first invoice is included — create it, send it, get paid via Stripe. Then £3.99/mo Basic or £6.99/mo Premium.

First invoice freeBasic £3.99/moPremium £6.99/moSee plans