Honest comparison
QuickBooks is a full accounting suite built for accountants and growing businesses. Ovaro is voice-first invoicing built for one-person trades. Here's the honest side-by-side for UK sole traders.
In one line: If you employ staff and need full double-entry accounting, pick QuickBooks. If you're a sole trader who wants to send an invoice from the van in 30 seconds and walk into April 2026 MTD-ready, pick Ovaro.
Feature-by-feature
| Feature | Ovaro | QuickBooks |
|---|---|---|
| Send an invoice by voice | Yes, from the van | No |
| Built for UK sole traders | Yes — single focus | Built for businesses with staff |
| MTD for Income Tax (April 2026) | Built to HMRC spec | Supported |
| MTD for VAT | Yes (0%, 5%, 20%) | Yes |
| HMRC expense categories | Tagged automatically | Manual mapping |
| Mileage at HMRC rates | Built in | Add-on |
| Pay-by-card on every invoice | One click | Add-on |
| Learning curve | Minutes | Hours, often needs accountant onboarding |
| Starting price | From £8/mo | From ~£12/mo (sole trader plan) |
Pricing and features compared in good faith from each provider's public UK pages. Always check the current plan before deciding.
The honest take
Choose Ovaro if
You're a sole trader, electrician, plumber, cleaner, handyman, freelancer or single-person consultancy. You want admin done in the van, not on Sunday night. You want MTD handled without thinking about it.
Choose QuickBooks if
You have employees on payroll, run inventory, need departmental reporting, or your accountant has standardised on QuickBooks Online and you want to fit into their workflow exactly.
Your first invoice is included — create it, send it, get paid via Stripe. Then £3.99/mo Basic or £6.99/mo Premium.
Browse Ovaro